2015年10月gmat作文機經:服裝店和音樂店

2015/10/23 瀏覽次數:4 收藏
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  27. 打扮店和音樂店(考古)

  >>> 本月原始

  【1】

  老標題了便是說一個clothing store瞥見next block的一個music store用radio ads就也想switch from newspaper ads to radio ads,來increase sales和profits。個中另有甚麽foot增長證實sales增長的false誰人,比擬經典的一個題。

  【2】

  有一家賣CD的店,做了個radio advertisement的Campaign後銷量大增,以是另外一家甚麽Clothing的店也應當從newspaper告白轉向radio

  我的思緒:1)毛病類比,Clothing的目的客戶不聽Radio;2)因果接洽:不必定是radio增長了賣CD店的銷量,多是競爭敵手倒閉了

  【3】

  一個DISC DEPOT客歲采取了radio advertisements然後利潤增長了 以是Carlo's Clothing也應當從newspapaer advertising轉向radio advertisements、

  【4】

  關於一個clothing store owner發起,說別的有一家music store began to adopt a radio advertising strategy last year,這一年他們發賣增加很快,而本身這家clothing store已良久沒有很高的發賣增加速率了,用了一個詞stagnant,因而這個owner說應當廢棄他們本來的newspaper advertising strategy,然後采取這家music store的 radio advertising strategy,如許就可以是本身的發賣也進步了。

  依照七宗罪的思緒實在也蠻好寫的,好比對方發賣增加不必定是完整由於advertising strategy的轉變,另有多是其余緣故原由;毛病比擬,music store和clothing store不克不及完整類比;樣本不敷,僅僅一年的發賣增加不克不及解釋這個radio advertising strategy能致使一個歷久增加的trend。

  【5】

  clothing store 要進修music store 的告白計謀,便是radio advertising campaign 然後 增長發賣利潤

  【6】

  Calo's clothing store 和 disc music store foot traffic 的誰人

  【7】

  標題是音像店用了radio advertisement campaign 只有收入進步,然後是由店內裏的 foot traffic increase 來表現的, Carlo’s clothing shop 就說他們也想要把告白投資偏向從 報紙轉到電台,確定能進步sales

  【8】

  一家DISC音樂市肆經由過程告白增長了他的foot traffic, 一家clothing的公司也認為實施一樣的告白可以進步sales 和profir

  >>> 考古原題

  The following appeared in a memorandum from the owner of Carlo's Clothing to the staff:

  "Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot's owners have apparently become wealthy enough to retire, profits at Carlo's Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot."

  >>> 參考思緒

  1. 毛病類比:DD music store與C的衣飾店無可比性,不克不及說告白就實用C的衣飾店。買cd的人大概常常經由過程radio懂得歌曲,然則買衣服的人很少經由過程radio來懂得衣服。

  2. 無依據假如:不克不及依據人流量大就假如發賣量增長,萬一只是看一看不買呢?

  3. 因果幹系:沒有說電台告白與營業量增加有必定因果幹系。Other factors other than the radio advertisement that may contribute to the business growth of Disc depot should be considered and ruled out. 好比匆匆銷,請了明星做運動等等。

  4. 毛病比擬-時光縱向:一年前好用不代表如今好用。