11月26日VOA聽力：美國零售商大戰行將打響
It's the most profitable time of the year forretailers, accounting for 20 to 30 percent of annualrevenue.
And this year, close to 150 million U.S. citizens willgo shopping over Thanksgiving weekend, says KathyGrannis Allen of the National Retail Federation.
So this is our Super Bowl. And this is really the one time in the year that the gloves are off andthe competition just heightens.
To compete, some stores will open early and stay open longer. Nearly all promise big savingsto attract the maximum number of shoppers.
But this year, some retailers, including Nordstrom, Costco and others will stay closed onThanksgiving, while outerwear retailer REI will be closed on Black Friday as well. While theirprofits could take a hit. This is author Kevin Paul Scott tells us on Skype the message is abouttradition and family values.
And people will remember that. And beyond the holidays, when they're buying Mother's Day andFather's Day gifts next May and June, they will remember these retailers. they'll spend moremoney there and those retailers win in the long run.
But more people are opting to avoid the crowds. This year, the NRF says more than half of allholiday purchases will be made online with one in five Americans using a tablet or smartphone.That's the highest since the NRF started asking the question in 2011.
And we do think that digital is going to continue to drive the conversation in retail more andmore every year.
The most interesting part is not how much they spend, although that's important. but wherethey're spending it. And we're going to see online shopping really, I think, put a dent on a lotof traditional brick-and-mortar stores this year.
Despite tepid sales last month, lower unemployment and rising wages could give Americansmore disposable income this year, says economist Gus Faucher on Skype.
They're benefiting from lower gasoline prices, as well. That gives them more money to spendon things, lower home-heating costs, so that's good news. We're adding a lot of jobs, seeingstronger wage gains. I think that people are going to be in the mood to spend.
According to the NRF, the average American consumer will spend about $805 dollars on gifts.That's more than $630 billion between November and December, an increase of 3.7 percentfrom last year.
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【參考譯文】
對付零售商來講，最掙錢的時刻到了，這臨時期將占領年業務額的20-30%。
美國零售結合會的凱茜·格蘭尼斯·艾倫以為，本年的戴德節周末將迎來1.5億美國人。
以是本年將會是成功的一年。摘動手套，真正開端“較勁”的時候到了。
很多市肆會是以而延伸業務時光。為了最大限度吸引客人，險些全部商家都開端了猖狂打折運動。
但本年，包含“Nordstrom”“Costco”在內的很多零售商將在戴德節關門，戶外品牌零售商“REI”在“玄色禮拜五”就開端休業。喪失將會是偉大的。作家凱文·保羅·斯考特在Skype上稱，他們的目標是要宣揚傳統和家庭代價觀。
人們會記著它們的。當他們在來歲5-6月為母親節，父親節購置禮品時，他們會記著這些市肆。人們會花更多的錢，從久遠角度來講，這些零售商才是成功者。
但另有很多人不會選取上街購物。美國零售結合會表現稱，本年會有跨越一半商品舉行網上發賣，五分之一的美公民眾會應用平板或智妙手機購物。這是即2011年結合會提議後的最高值。
咱們信任網購將漸漸引領零售市場。
最風趣的部門不是他們花了若幹錢，只管這很主要。但最重要的是看他們把錢花在了哪。本年將會是網購，這會給實體店帶來很多打擊。
經濟學家格斯·孚赫在Skpye上稱，只管上個月發賣冷漠，但人為上漲，賦閑率下降都邑增長大眾的可安排收入。
汽油價錢降低也會讓他們受益。他們會有更多資金用來買器械，取暖和費也下降了，這是個好新聞。賦閑率下降，人為上漲。我想人們更樂意費錢了。
依據美國零售結合會申報，美公民眾均勻會在購置禮品上消費約805美元。這比客歲11-12月份增長了6300億美金，比客歲增加了3.7%。
市場價：HK$ 110
