本日口譯文章：小米成環球第二大可穿著裝備制作商、
數據註解，中國小米公司用了不到一年的時光成為環球第二大可穿著智能裝備制作商。
據IDC的數據申報表現，於2014年下半年面市的小米手環在2015年第一季度發賣量達280萬，占可穿著裝備市場份額24.6%，僅次於Fitbit，後者以390萬的發賣量占領34.2%的市場份額。
Garmin以70萬部排在第三，三星以60萬部位居第四，而著名度高的康健追蹤器生廠商Jawbone僅以50萬的發賣量屈居第五。
2015年第一季度可穿著智能裝備(包含康健追蹤器與智妙手表)共賣出1140萬，相較於2014年第一季度380萬的發賣量增加了200%。
小米在前面幾個季度的勝利重要來自海內的市場、智妙手機的發賣很勝利。小米手環、耳機和可充電池比來已開端銷往英美和部門歐洲國度。其智妙手機也開端擴大到了中國之外的市場。
“價錢腐蝕很劇烈”
小米手環低於20歐的售價大大低於行業頭把交椅Fitbit。但客歲以來市場最大的變更是湧現了Jawbone Up Move和Misfit Flash這些售價僅40歐但功效可媲美100多歐的裝備。
“對付任何新興市場，價錢腐蝕都是極為劇烈的。”IDC的Jitesh Ubrani批評道，“今朝有40%的穿著裝備價錢低於100歐，這也是前五位發賣廠家可以或許把同期市場占領率從2/3晉升到3/4的緣故原由之一。”
而這些數據並無把蘋果智妙手表Apple Watch包含進去。
剖析師估量Apple Watch2015年第二季度的銷量將在500萬至1000萬，而環球全部智妙手表的銷量將為3000萬。這也註解蘋果將成為領頭羊。
Apple Watch是今朝價錢最高的智妙手表，其也將測試出花費者們在可穿著裝備上到底樂意投入若幹。
將來的市場很可能由小米等售價低於40歐的廠商和高於300歐的Apple Watch組成。
【參考譯文】
Chinese technology firm Xiaomi has become the world’s second largest wearables manufacturer in less than a year, data shows。
Xiaomi’s recently released fitness tracker the Mi Band, launched in the second half of 2014, sold 2.8m copies in the first quarter of 2015, data from research firm IDC showed. Xiaomi accounted for 24.6% of the wearables market, making it second only to Fitbit’s 3.9m devices sold and 34.2% of the market。
Garmin placed third behind Xiaomi with 700,000 devices, Samsung fourth with 600,000 and high-profile fitness tracker maker Jawbone came fifth with just 500,000 devices。
Only 11.4m wearable devices – a category that includes fitness trackers and smartwatches – were sold globally in the first quarter of the year, but that marked a 200% increase year-on-year from 3.8m in the first quarter of 2014.
Xiaomi’s success over the last few quarters was primarily driven by sales within its home market of China, where it found success with smartphones. Its Mi Band, headphones and rechargeable battery packs recently went on sale outside of China in the UK, US and parts of Europe. Its smartphones have yet to expand beyond China and a few select developing market。
‘Price erosion has been quite drastic’
The Mi Band significantly undercut the market leader Fitbit on price, costing under £20. But the big change from a year ago has been the introduction of devices such as the Jawbone Up Move and Misfit Flash costing £40 with similar capabilities to those costing more than £100.
“As with any young market, price erosion has been quite drastic,” said Jitesh Ubrani from IDC. “We now see over 40% of the devices priced under $100, and that’s one reason why the top five vendors have been able to grow their dominance from two-thirds of the market in the first quarter of last year to three quarters this quarter。”
What these numbers do not take into account is sales of the Apple Watch。
Analysts expect that Apple managed to sell in the region of 5 to 10m Watches in the second quarter of this year, with estimates putting total Watch sales for the year in the region of 30m. That would make Apple the top wearable manufacturer。
Apple’s Watch is the highest priced smartwatch from a major manufacturer currently available, and will test willingness of consumers to pay a premium for wearable technology。
The wearable market is highly likely to become polarised in the next year between the cheaper, sub-£40 market lead by Xiaomi and others, and the premium £300-plus market with Apple Watch as its poster child。
市場價：HK$ 110
