Alibaba and Suning are planning a shopping spree - of each other's shares.
Alibaba is splashing out RMB 28.3bn ($4.63bn) to buy a 19.99 per cent stake in Suning, which bills itself as China's largest consumer electronics retailer , a deal that will make the Chinese electronics giant the second biggest shareholder in Suning.
At the same time, Suning will spend up to RMB14bn ($2.28bn) to buy up to 27.8m newly issued ordinary shares in Alibaba.
After the investment, Suning will hold a stake of approximately 1.1 per cent in Alibaba.
The companies said:“The strategic collaboration between Alibaba and Suning marks a milestone that signals the further integration of digital and offline retail. This strategic collaboration will bring benefits to hundreds of millions of Chinese consumers who use Alibaba's online platforms and Suning's offline channels. By cooperating, Alibaba and Suning will be able to provide holistic and more convenient shopping experiences, as well as superior customer service to users looking to purchase online and through mobile devices.”
阿裏巴巴(Alibaba)和蘇寧(Suning)籌劃上演一場購物狂歡,它們收購的工具是對方的股票。
阿裏巴巴將斥資283億元國民幣(合46.3億美元)買入蘇寧19.99%的股分,這家中國電商巨子將是以成為蘇寧的第二大股東。蘇寧自稱是中國最大的花費電子產物零售商。
而蘇寧將斥資140億元國民幣(合22.8億美元)買入阿裏巴巴最多2780萬股新發通俗股。
做出這筆投資後,蘇寧將持有阿裏巴巴近1.1%的股分。
兩家公司表現:阿裏巴巴和蘇寧的計謀互助,具備裏程碑式的意義,標記著數字化零售和線下零售的進一步整合。對付應用阿裏巴巴線上平台和蘇寧線下渠道購物的中國數億花費者來講,這一計謀互助將給他們帶來利益。經由過程互相間的互助,阿裏巴巴和蘇寧將可以或許供給線上線下融會的便捷購物感受,還能為那些尋求線上購物和挪動購物方法的用戶供給超值的客戶辦事。