明星八卦-貝克漢姆家到底多有錢?

　　9月29日口譯文章：明星八卦-貝克漢姆家到底多有錢?

　　貝克漢姆家家當帝國的成長已涵蓋了品牌代言、模特簽約、和一兩個時尚系列。貝克漢姆的品牌魅力已不是甚麽機密。但一項新研討揭露了這個家庭品牌真實的吸金才能。

　　貝克漢姆家庭成員包含前英格蘭足球隊隊長大衛、由前風行組合辣妹(Spice Girl)成員轉型時裝計劃師的維多利亞和他們的孩子布魯克林(Brooklyn)、羅密歐(Romeo)、克魯茲(Cruz)和哈珀(Harper)。倫敦營銷學院(London School of Marketing)的數據表現，他們一家人再加之貝克漢姆名下的公司，總營銷代價已約為5億英鎊。

　　而家屬品牌代價還能轉化為一年約3000萬到4000萬英鎊的收入。

　　倫敦營銷學院的專家稱，他們的市場動力來自三個主方法域：Footworks——大衛足球相幹範疇發生的收入、貝克漢姆品牌——告白代言收入、和貝克漢姆投資公司(Beckham Ventures)——維多利亞的時裝買賣收入。

　　他們彌補說，今朝估量步法公司代價1.5億英鎊，貝克漢姆品牌代價7000萬英鎊，貝克漢姆投資公司代價6000萬英鎊。

　　不外，固然今朝小貝伉儷是家屬收入的主力，他們的後代也在貿易運動及擴大各自市場人氣方面攻城略地。

　　十六歲的布魯克林在圖片分享平台Instagram上已有440萬的鐵桿粉絲，比來又成為時尚雜誌《Miss Vogue》的封面人物。

　　二令郎羅密歐曾為時尚大牌巴寶莉(Burberry)拍攝聖誕節告白片，使該品牌業務額增加了15%。

　　“貝克漢姆這個名字具備點石成金的魔力，一個品牌縱然與貝克漢姆只發生些許的聯系關系，就可以引發小小的驚動，” 倫敦營銷學院的首席營銷官安東•多米尼克(Anton Dominique)說。

　　“另有一點比擬風趣，貝克漢姆這個姓氏險些跟這個家庭任何一位成員同樣有影響力，”他彌補道。

　　大衛比來又將一份合約收入囊中，與總部處於香港的君皇仕(Gieves and Hawkes)的母公司利邦簽約，為其打扮品牌舉行代言。

　　【參考譯文】

　　The Beckham family empire has grown to include lucrative endorsements, modelling contracts and a fashion line or two - so it's no secret that Brand Beckham can sell. But a new study reveals just how lucrative the family brand really is.

　　The marketing value of all the family members - former England football captain David, ex-Spice Girl-turned-fashion designer Victoria and their children Brooklyn, Romeo, Cruz and Harper - plus their business ventures mean Brand Beckham is worth around 500 million pounds, according to the London School of Marketing.

　　It also translates to earnings of around 30-40 million pounds a year for the family.

　　Their marketing power stems from three main vehicles, Footworks, where David's football related revenues are collected, the Beckham label, for endorsements, and Beckham Ventures, for Victoria's fashion business, the London School of Marketing's experts said.

　　Current estimates put the value for Footworks at 150 million pounds, the Beckham name at 70 million pounds and Beckham Ventures at £60 million, they added.

　　But while the elder family members have been the main contributors so far, the Beckham offspring are gaining ground with business dealings and marketing appeal of their own.

　　Sixteen-year-old Brooklyn has a 4.4 million-strong following on Instagram and has recently appeared on the cover of Miss Vogue.

　　Younger brother Romeo meanwhile has fronted a Burberry Christmas campaign and was credited with driving a 15% sales boost.

　　"The Beckham name has the Midas touch when it comes to advertising, even the mere mention of their name associated with a brand is a small news event in itself," said Anton Dominique, chief marketing officer at the London School of Marketing.

　　"What is also interesting is that the family name is almost as influential as any individual family member," he added.

　　David recently added another deal to his collection, signing up to front a clothing line by Trinity, the Hong Kong-based owner of Gieves and Hawkes.