11月9日口譯文章：最貴的奢靡電話Vertu品牌被中國收購
中國的智妙手機產物，以其性價比上風為人熟知，如今，中國智妙手機產物這個眾人庭又迎來一名新成員。有一點分歧的是，這位新成員的客戶主如果那些穿戴西裝革履的高端商務人士，配備該品牌由藍寶石水晶、高等皮質鐫刻制造的電話。
總部設在英國，由瑞典投資團體殷拓EQT全部的智妙手機奢靡品牌Vertu(威圖)有限公司，日前已被香港某投資團體收購。
EQT團體表現，Vertu(威圖)在10月中便已易主，但生意業務的諸多細節，如成交額等信息未予表露。
2012年，瑞典的投資團體殷拓EQT以逾2億歐元的價錢從諾基亞手中收購了Vertu。電話制作商隨後便廢棄其塞班操縱體系，參加谷歌的安卓體系陣營，並推出了系列新產物。
然則，Vertu的電話價錢遠遠跨越了蘋果、三星等電話。在中國，一部通俗Vertu電話的價錢高達5萬，而時下熱銷中國最貴的iPhone 6S Plus也才7788元。別的，Vertu不單單是一部電話，它能為用戶供給24小時的環球高朋辦事，讓用戶感受到用錢都難買到的私家辦事。
該公司門店重要會合於北京、上海等都會的高端阛阓。中國花費者對奢靡品的購置欲推進了Vertu的擴大。
Vertu，由諾基亞於1998年創立，跟著這次全部權的變革，須要一名新的履行總官。
時任三年Vertu首席履行官的MassimilianoPogliani表現，是時刻將接力棒交給新團隊了。
Vertu全部權變更對公司的影響也不會立刻明白浮現。總部處於香港的投資公司戈丁控股公司， Vertu的一個重要投資公司，沒有回答中國日報追求看法的電子郵件。
Vertu的香港公司表現，公司會在周三發出關於Vertu全部權和引導權變革的聲明。然則，周三晚上並無相幹聲明宣布。
香港投資商比來已表示出收購外洋智妙手機的極大興致。
REX全球文娛團體有限公司，是一家香港上市公司，上周付出 1億美元收購了俄羅斯的智妙手機制作商Yota公司64.9%的股分。
黃，新加坡一家調研公司的資深剖析師表現，Vertu因為其訂價計謀正面對壯大的瓶頸。
他剖析到，“Vertu的前老板在面對公司擴大壓力時，選取了一個適當的機會退出”，“今朝該公司被收購後，其市場重心大概會轉投中國和其他亞洲市場。”
【參考譯文】
The Chinese smartphone family, long known by its average-quality and inexpensive devices, is all set to welcome a new member. Only, the new entrant is a cut above the rest as its major customers are nattily dressed businesspeople who sport customized gadgets handcrafted with sapphire crystal screens and high-end leather.
The United Kingdom-based luxury smartphone vendor Vertu Co Ltd was sold by its Swedish owner EQT Holdings AB to a group of unknown investors in Hong Kong.
EQT said the ownership change was completed in mid-October. Details of the transaction, including the amount, were not disclosed.
The private equity firm acquired Vertu from Nokia in 2012 for more than 200 million euros ($220 million). The phone maker subsequently changed its operating system from Symbian to Google Inc's Android and launched a range of new products.
However, the price of Vertu devices far exceeds the flagship devices sold by Apple Inc or Samsung Electronics Co Ltd. Prices for a Vertu phone easily reach 50,000 yuan ($7,900) in China, compared to 7,788-yuan price tag for the most expensive model of the iPhone 6S Plus selling in the country. Vertu provides 24-hour worldwide concierge service to its phone users to access "money-can't-buy" events and experiences.
The company runs retail outlets in high-end shopping malls in cities including Beijing and Shanghai. Chinese shoppers' zeal for luxury products has been driving Vertu's expansion.
Vertu, which was originally started by Nokia in 1998, will need to find a new chief executive following the change in ownership.
Massimiliano Pogliani, the company's chief executive for three years, is believed to have stepped down from his post.
It was also not immediately clear as to how the ownership change would affect Vertu's operations. Hong Kong-based investment company Godin Holdings, a key investor in Vertu, did not reply to e-mails sent by China Daily seeking comments.
Vertu's Hong Kong office said the company would issue a statement regarding the ownership and leadership changes on Wednesday. But no statement was made by Wednesday evening.
Hong Kong investors have showed a rare interest in buying overseas smartphone makers lately.
REX Global Entertainment Holdings Ltd, a Hong Kong-listed firm, paid $100 million for 64.9 percent stake in Russian smartphone maker Yota Devices last week.
TZ Wong, a senior analyst at Singapore-based research company Canalys, said Vertu is facing strong headwinds because of its pricing strategy.
"The previous owner chose a good timing to exit as Vertu is facing expansion pressures," he said. "The company may shift its focus to China and other Asian markets after the takeover."
市場價：HK$ 92
