蘋果挖人打造Apple News

　　本日口譯文章：蘋果重新聞業挖人打造Apple News

　　蘋果(Apple)正雇用消息從業者組建編纂團隊，運營其Apple News辦事。此舉是蘋果一項更巨大舉動的一部門，目標是對選送給蘋果裝備用戶的內容舉行人工幹涉。

　　蘋果編纂團隊將賣力與出書商聯結。這些出書商包含英國《金融時報》、《紐約時報》(New York Times)、《衛報》(The Guardian)和《經濟學人》(The Economist)，它們已和蘋果簽約，將為其消息辦事供給內容。

　　在為Apple News宣布的雇用告白上，蘋果表現，相符前提的候選者應能“辨認和發送絕佳的海內、國際及處所突發消息”。Apple News將代替蘋果的假造報攤(Newsstand)，並與Facebook新推出的Instant Articles辦事睜開競爭。

　　該公司願望找到如許的人選：具有五年以上“編纂部事情履歷”，可以或許“辨認不太大概被算法辨認出的、扣民氣弦的原創性報導”。蘋果謝絕就這個雇用告白之外的工作置評。

　　一個曾與蘋果就消息辦事舉行過商談的出書商表現，蘋果聘請消息從業者之舉“使人大跌眼鏡”、“實在使人不測”。

　　Newsonomics剖析師肯•多克托(Ken Doctor)則提到其他高科技企業聘請消息從業者的例子——好比Flipboard和雅虎(Yahoo!)。他說：“蘋果曩昔沒這麽做過，是以這算是一次新的試下，但它其實不出人意表。做謀劃刊行，你要末靠算法、就像谷歌消息(Google News)那樣，要末靠人。”

　　蘋果雇用消息從業者之舉，是消息業人士轉投矽谷的措施慢慢加速的最新例證。近年，交際收集Facebook、Twitter和領英(LinkedIn)已重新聞團體(News Corp)、美國天下播送公司(NBC)等機構招了很多記者和編纂，以贊助處置媒體團體與其刊行平台之間的幹系。曩昔六個月裏，Snapchat也從美國有線電視消息網(CNN)及技巧網站The Verge聘請了多名記者。

　　蘋果推出Apple News的同時，也試圖向本身的其他辦事引入更多人的元素。上周推出的Apple Music辦事，就包含了人工遴選的歌單和一個名為“Beats 1”的國際播送電台。該電台的職員由新近聘請的DJ構成，個中包含曾在英國播送公司播送一台(BBC Radio 1)事情的贊恩•洛(Zane Lowe)。

　　介入Apple News的出書商天天將向蘋果供給數篇報導，這些報導將經由過程聯網蘋果裝備主屏幕上的一個運用以流媒體的情勢提供應用戶。出書商本身環繞這些報導賣出的告白，收入全歸它們本身全部。假如它們願望由蘋果來賣告白，蘋果將得到相稱於收入30%的分成。

　　【參考譯文】

　　Apple is hiring a team of journalists to run its Apple News service, part of a broader push by the company to personalise the content it selects and delivers to users of its devices.

　　The Apple editorial team will liaise with publishers, which include the Financial Times, New York Times, The Guardian and The Economist, which have signed up to provide content to the news service.

　　A job ad posted for Apple News, which replaces Apple’s Newsstand and will compete with Facebook’s new Instant Articles service, said successful candidates would “identify and deliver the best in breaking national, global, and local news”.

　　It is seeking candidates with more than five years of “newsroom experience” able to “recognise original, compelling stories unlikely to be identified by algorithms”. Apple declined to comment beyond the job ad.

　　One publisher that has had negotiations with Apple over the news service said the hiring of journalists was “jaw-dropping” and “a real surprise”.

　　Ken Doctor, an analyst with Newsonomics, pointed to other examples of technology companies hiring journalists, such as Flipboard and Yahoo. “Apple hasn’t done it so it’s a departure but it’s not a surprising departure,” he said. “To do curated distribution you either use algorithms, like Google News, or you use people.”

　　Apple’s news recruitment drive is the latest example of a steady uptick in traffic from Fleet Street to Silicon Valley. In the last few years, social networks Facebook, Twitter and LinkedIn have hired reporters and editors from the likes of News Corp and NBC to help broker relationships between media groups and their distribution platforms. Within the past six months, Snapchat has hired reporters from CNN and tech site The Verge.

　　The launch of Apple News comes as the company tries to introduce more of a human element to its other services. Apple Music, which was unveiled last week, includes personally selected playlists and Beats 1, an international radio station staffed by newly hired DJs — including Zane Lowe, formerly of BBC Radio 1.

　　The publishers participating in Apple News will supply Apple with a few stories each day, which will be served as a stream from an icon on the homescreen of connected Apple devices. The publishers will keep any advertising revenue they generate from ads sold around these stories; if they want Apple to sell the ads the iPhone maker will keep a 30 per cent cut of any revenues.