女足世界杯魅力持續升溫

2015/06/23 瀏覽次數:3 收藏
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  本日口譯文章:女足天下杯魅力連續升溫

  本屆女足天下杯在加拿大揭幕以來,環球旁觀賽事的人數急劇增長,貨架上的懷念品和商品清售一空,見證了這項魅力活動的人氣上漲。

  國際足聯稱,約330萬美國人收看了美國隊對澳大利亞隊的揭幕式競賽,這場競賽終極美國隊得勝。旁觀人數是旁觀四年前德國女足天下杯揭幕後首場競賽的人數的三倍。
 

  在中國,中國隊的首場競賽的收視率翻倍,而上屆冠軍日本隊首戰瑞士隊時的日本觀世人數比上屆半決賽收看人數增長了16%,到達4200萬人。

  英法兩隊的對決吸引了兩國觀眾各約1500萬人,而法國旁觀競賽的人數跨越比上屆女足天下杯上多了三分之一。

  固然這些數據遠低於2014年巴西男足天下杯均勻每場1.884億人旁觀的記載,但凸顯了女足競賽可喜的成長勢頭。

  相對商機無窮的男足,女足的位置一向“低人一等”,但比來國際足聯腐爛醜聞纏身讓人們從新燃起了對不太受款項影響的女足活動的興致。

  “人們資助這項活動是由於體育活動理念,” 本次天下杯的重要資助商和通信支撐商貝爾團體(BCE Inc)董事長韋德•奧斯特曼(Wade Oosterman)說道。

  “這是享受競賽,是競爭、是誠信和公正,這些都是踴躍的意義。感激天主,女足天下杯將這統統都出現出來了。”

  本次天下杯有望吸引逾1500萬球迷,是場次更少的上屆德國女足天下杯觀世人數的近兩倍,並且門票已發賣一空。

  在美國隊首場競賽時,紐約和洛杉磯的體育酒吧裏擠滿了人,而在加拿大的埃德蒙頓(Edmonton)和溫尼伯(Winnipeg)兩座都會中,球迷們正排著蜿蜒數百米的長隊苦等數小時,只為了獲得懷念T恤和帽子。

  “我從事這一行有十年了,每一年的銷量都在上漲。”謀劃羅布森體育用品店的阿夫塔蔔•哈迪(Aftab Hadi)說。哈迪的店在溫哥華足球場鄰近主貿易街上發賣有授權的球衣、帽子和領巾等。

  哈迪表現,官方女足天下杯足球每一個售價159加元(約790元國民幣),全體都發賣一空。

  只管如斯,對女足的存眷度仍舊不克不及與男足比擬。

  溫尼伯運動場鄰近河城體育(River City Sports )市肆的司理喬•溫特(Joe Wendt)表現,加拿大的女子球服在競賽時代賣得異常好——但只是平凡男足球服銷量的一半罷了。

  【參考譯文】

  Global television audiences for the Women's World Cup in Canada bounced sharply higher in the opening days of the tournament and merchandise flew off the shelves, underscoring the growing popularity of the beautiful game.

  Some 3.3 million Americans tuned in to watch Team USA's opening win against Australia, FIFA said, three times the number who saw its opener in Germany four years ago.

  In China, viewership nearly doubled for the country's first game while 16 percent more Japanese - 4.2 million - watched their defending champions beat Switzerland in the opener than watched them in the semifinals in the last tournament.

  A showdown between France and England drew roughly 1.5 million viewers in each country, a third more French viewers than last time.

  The figures, while far below the average official rating of 188.4 million viewers per game in the men's World Cup in Brazil last year, highlights the growing momentum in the women's game.

  Women's football has played second fiddle to the more lucrative men's game but the bribery scandal surrounding FIFA has spurred interest in a section of the sport less drenched in money.

  "The reason people sponsor sport is to connect to the ideals of sport," said Wade Oosterman, president of BCE Inc, a major sponsor and parent of the event's broadcaster, Bell Media.

  "It's the joy of the game, it's competition, it's integrity and fair play, it's all those positive attributes - and thank God the Women's World Cup represents those in spades."

  More than 1.5 million fans are expected, nearly double that seen in Germany in 2011, which had fewer games, as tickets sell out.

  Sports bars in New York and Los Angeles filled up for the first US game, while lineups for merchandise at games in Edmonton and Winnipeg snaked hundreds of meters as fans stood for hours to get a t-shirt or hat.

  "I have been 10 years in the business and every year it is growing," said Aftab Hadi, owner of Robson Sports, which sells licensed team sports jerseys, caps and scarves on Vancouver’s main shopping street a few blocks from the football stadium.

  Official Women's World Cup football balls, which cost C$159 each, are almost sold out, he said.

  Even so, the attention paid to the women's game does not yet match the focus on men's football.

  Joe Wendt, manager of a River City Sports store near Winnipeg's stadium, said Canadian women's football apparel has sold well during the tournament - but only about half as well as gear for men's teams usually does.