華為科技引爆全球熱賣

2015/07/31 瀏覽次數:4 收藏
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  Chinese tech giant Huawei on Wednesday said its global smartphone sales jumped by 39% in the first half of the year.

  It comes after the world's fourth-biggest smartphone maker posted a 30% growth in overall revenue on Monday.Huawei said it shipped 48.2 million devices globally in the first half of 2015, giving them a 87% surge in handset sales revenues.The company is competing with Apple and Xiaomi for the top spot in China, the world's biggest handset market.

  The boost in sales figures comes after the firm said it would shed its low-cost appeal and include high-margin premium models to challenge Samsung and Apple at the top-end of the market. Huawei said that shipments for the mid-to-high-end category recorded a year-on-year increase of 70%.

  Regarding sales in China, the firm managed to defy a slowdown hitting its rivals Samsung and Xiaomi.Overall smartphone shipments in China in the first quarter of 2015 shrank for the first time in six years, with one-time leader Xiaomi saying the domestic market was nearing saturation.

  On Monday, Huawei released its earnings results for the first six months of the year, posting a 30% increase in revenue to 175.9bn yuan ($28.3bn; £18.2bn) and giving a positive outlook for further growth in 2015. Aside from smartphones, the Shenzhen-based firm is one of the world's largest telecommunications companies, competing with the likes of Sweden's Ericsson on infrastructure such as mobile phone masts.

  中國科技巨子華為周三稱,其環球智妙手機發賣量本年上半年激增,增幅達39%。

  繼周一天下第四大電話制作商公示了其總收入增幅達30%以後,華為稱其在2015上半年行銷天下各地的電話裝備達四千八百二十萬件,致其發賣收入劇增87%。華為今朝和蘋果另有小米配合競爭中國電話市場的首席位置,而中國事天下最大的電話市場。

  此前,華為稱將廢棄低端機市場轉向高利潤高端機型,以此挑釁三星和蘋果在高端市場的份額,以後華為的發賣量便突飛大進。華為稱其行銷外洋的中高端機型比上年增加70%。

  就中國團體發賣而言,華為勝利頂住了發賣滑坡的威逼,擊敗三星和小米兩大競爭敵手。2015年第一季度中國團體智妙手機的發賣六年來初次縮水,曾一度領軍的小米稱,海內市場已快要飽和。

  周一,華為宣布了其上半年收入申報,收益達國民幣1759億元(約283億美元或182億英鎊),增幅達30%,2015年有望進一步增加。華為總部設在深圳,是天下最大的長途通訊公司之一。除卻智能機,其在根本配件方面(如電話支架),和瑞典愛立信之類的公司構成競爭幹系。