美國研究生文書個人陳述範文之公共關系

2015/10/16 瀏覽次數:6 收藏
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  小我陳說是美國留學文書材估中最主要的一部門,是申請者最重要的自我展現的舞台同時也是勝利地推介本身必弗成少的拍門磚。那末SP畢竟若何寫作能力為申請添磚加瓦呢?下面,網為眾人分享美國研討生文書小我陳說範文之大眾幹系,願望可以或許對籌劃申請美國留學的同窗有所贊助。

  On March 15, the World Consumer Rights Day, 2013, CCTV exposed that the food served in McDonald’s was expired. Maybe for many companies, it was a terrible and crippling blow, but for McDonald’s, it was not as consumers there were still as crowded as before. Why, I wondered. “That’s the magic of PR” A friend of mine told me. “It has observed the 5s rules, namely shouldering the matter, sincerity, speed, system and standard” He added.

  Recommended by him, I started to read the books about PR, such as Public Relations Practices by Allen H. Center and the Fall of Advertising and the Rise of PR by Al Ries. From those books I learned that public relations are the organized effort to communicate information, and to build image of and to change people’s attitudes and behavior towards, a client or a cause. As a profession with long history, it had its beginnings in the early twentieth century, but until the end of World War I there were few persons in the United States or elsewhere whose full-time jobs involved this work. PR field experienced its phenomenal growth in the decades following World War II. And the real exponential growth and consolidation happened during the 1990s with new internet technology and social media websites changed social media tactics along with them. It was also during this period that specialties for communicating to certain audiences emerged within certain market segments. "The 1990s were a time of explosive growth for public relations and corporate communications”, says in one famous textbook. And now with the emergence of new social media platforms, like Twitter, Facebook and Linkedln, public relations would embrace its even brighter future. Cara Stewart, founder and principal at Remarx Media put that "The most important platforms for PR pros in the future will be the ones most targeted for their clients and Twitter, LinkedIn and Facebook are 'fun;' getting nitty-gritty into community sites that are industry-specific is less 'fun,' because PR pros have to really understand clients’ technologies, business models, services and more. Really, it’s more about PR pros becoming better PR pros and understanding their clients’ businesses, as well as what their clients do ... Social media is not a one-size-fits-all solution."

  Motivated by what I have read, I devoted myself to the PR practice. In August 2013, I took my internship in …… where the veil of PR was revealed, where I applied what I have learned from books to actual use and where I was thoroughly fascinated with PR. It was also this internship that made me eventually decide to pursue my further study in America where PR is advanced.

  In ……, I focused on integrated marketing strategies that help align HP’s brand with the expectations of its audiences. And I worked with ……. to helped HP develop a narrative that clearly defines its vision and value to stakeholders, creating measurable programs that evoke brand affinity, loyalty and response. Using our GPS (Goal, Perspective, Strategy) knowledge navigation and insights guidance system, our approach drives toward authentic engagement by aligning brand with reputation.

  From the internship, I gained the sense of achievement on helping our clients’ brands stand out and I want to make a difference in brand marketing. As English major student, I, with no doubt, am familiar with both China and western countries. Therefore, on the one hand, I can help foreign companies adjust to China better. On the other hand, I will be a good assistant in helping Chinese enterprises invest overseas. Besides, being a young man with a clever quick mind, I am sure that I will be a qualified PR specialist, who as a group represents the first ones to embrace the power of social media, and as a result is often the one leading the way in the social space, whether in consulting with clients from an agency point of view or in strategizing on an in-house PR team.

  In the first moment when I made the decision to study abroad, the name of your esteemed university came to my mind as your prestigious status in the field of PR in the world and the first-class faculty you own. If I were admitted, I would focus on Brand Marketing, using what I would acquire in your respected program to help the enterprises stand out. After my graduation, I would go back to China and devote myself to helping Chinese enterprises establish and develop their brands overseas. I am fully convinced that my dream would turn into reality with the help of your prestigious program and I am looking forward to that opportunity.

  網針對範文為眾人作出具體剖析:

  1、美國研討生文書小我陳說範文:思緒剖析

  從央視暴光麥當勞但麥當勞仍舊熙熙攘攘引出危急公關,解釋了本身對公關的興致。

  1) 發生興致後本身先瀏覽相幹書本,凸起本身對付公關的熟悉

  2)發明閱念書籍並不克不及知足本身的需求,然後去某公司練習

  3) 先容本身在某公司的練習,將本身的所學應用到現實的事情中,也提出經由過程本次練習,本身對付去美國進修公關的欲望加倍的猛烈

  4) 註解本身的選校緣故原由,本身能給黌舍帶來的多樣性和黌舍能贊助本身的。

  2、美國研討生文書小我陳說範文:亮點剖析

  1)文章開首很明白的寫出來本身的興致起源,以故事開首比擬吸惹人眼球;

  2) 大學專業固然不是公關,但本身瀏覽了相幹專業書本;

  3)先容本身的練習,職責和收成;

  4) 經由過程現今中國公關的缺點,解釋本身的留學目標和選校緣故原由。

  3、美國研討生文書小我陳說範文:文句剖析

  1)On March 15,the World Consumer Rights Day, 2013, CCTV exposed that the food served in McDonald’s was expired. Maybe for many companies, it was a terrible and crippling blow, but forMcDonald’s, it was not as consumers there were still as crowded as before.

  央視暴光麥當勞,但麥當勞仍舊熙熙攘攘,引出本身的興致。

  2)The most important platforms for PR pros in the future will be the ones most targeted for their clients and Twitter, LinkedIn and Facebook are 'fun;' getting nitty-gritty into community sites that are industry-specific is less 'fun,' because PR pros have to really understand clients’ technologies, business models, services and more.

  解釋本身對公關的懂得,表示本身的專業度。

  3)In August 2013, I took my internship in …… where the veil of PR was revealed, where I applied what I have learned from books to actual use and where I was thoroughly fascinated with PR. It was also this internship that made me eventually decide to pursue my further study in America where PR is advanced.

  說了某公司練習的收成。

  4) In ……, I focused on integrated marketing strategies that help align HP’s brand with the expectations of its audiences. And I worked with …… to helped HP develop a narrative that clearly defines its vision and value to stakeholders, creating measurable programs that evoke brand affinity, loyalty and response. Using our GPS (Goal, Perspective, Strategy) knowledge navigation and insights guidance system, our approach drives toward authentic engagement by aligning brand with reputation.

  提到了在某公司公關的賣力項目,包含產物推行,市場營銷等。