Apple's iPhone juggernaut is showing no signs of slowing down — at least where first-weekend sales are concerned.
蘋果驚人的iPhone發賣沒有出現放緩跡象——最少從首個周末的銷量來看是如許。
On Monday, Apple said it had sold more than 13 million new iPhone 6s and 6s Plus devices since they became available for sale on Friday, a record for first-weekend sales. That was up from the 10 million iPhones sold last year during the first weekend that the iPhone 6 and 6 Plus were sold.
本周一，蘋果公司表現，新的iPhone 6s和6s Plus從上周五開端發售以來共賣出了逾1300萬部，創下了首個周末的發賣記載。客歲iPhone 6和6 Plus的首個周末銷量為1000萬部。
Any increase in sales was most likely helped by the geography of the markets where the new iPhones became available. This year, the iPhones went on sale in a dozen countries and territories, including China, which is one of Apple's biggest markets. Last year, China was not among the countries that sold the iPhone on the first weekend, apparently because the devices had not received approval from Chinese regulators.
新iPhone銷量增加的主要緣故原由，多是其首發市場的變更。iPhone本年的首發市場包含十幾個國度和地域，個中就有蘋果最大的市場之一中國。客歲，中國不在iPhone的首發地域名單中，仿佛是由於裝備其時沒有得到中國羈系機構的同意。
Adding China to the product introduction more than doubled the initial market size, according to Walter Piecyk, an analyst at BTIG Research. Jan Dawson, the chief analyst at Jackdaw Research, said he also expected first-weekend sales to be higher than last year because the period for ordering the new iPhones before their sale date was longer than that for the previous generation of the device.
BTIG研討公司剖析師沃爾特·皮西科表現，將中國參加首發地域名單使得初始市場範圍增長了一倍多。穴鳥研討公司的首席剖析師簡·道森表現，他也以為首個周末的銷量會跨越客歲，由於與前一代產物比擬，新iPhone從預定到發賣相隔的時光要長一些。
The sales numbers slightly outpaced some Wall Street estimates. Daniel Ives, an analyst at FBR Capital, projected that Apple would sell 13 million phones on the opening weekend, and he said that Wall Street had expected that Apple would sell about 12 million. Gene Munster of Piper Jaffray had predicted sales of 12 million to 13 million.
這一發賣數據稍微跨越了華爾街的一些猜測。FBR本錢市場公司剖析師丹尼爾·艾夫斯估計蘋果在開售周末會賣出1300萬部電話，他表現，華爾街以為蘋果會售出約莫1200萬部。派傑投資研討公司剖析師基尼·蒙斯特估計銷量在1200萬至1300萬之間。
First-weekend sales help indicate overall iPhone demand, an important measure given that the device accounts for the majority of Apple's revenue. The initial sales also are a marker for how well the new smartphones may do during the end-of-year holiday season, which is typically the most significant sales period for consumer product companies.
首個周末的發賣數字在必定水平上反應了對iPhone的整體需求，是一個主要的權衡尺度，由於iPhone為蘋果帶來了大部門收入。最初的發賣狀態也預示著新款iPhone智妙手機在年關沐日季的表示會有多好。對付小我花費品公司而言，年關沐日季一般為最主要的發賣時段。
This year, UBS estimates that Apple will sell 78.4 million iPhones in the December quarter, up four million from last year, while FBR predicts the sale of 77 million iPhones.
瑞銀(UBS)估計，蘋果在本年第四時度將會售出7840萬部iPhone，比客歲增長400萬，而FBR本錢市場猜測，iPhone的銷量將會到達7700萬部。
Over the weekend, people camped out in front of some Apple stores to buy the new iPhones, a trend that has become something of a tradition. To cut down on long wait times in line, Apple let people sign up online for time slots during which to pick up their phones in stores.
周末時代，人們在一些蘋果市肆前露營，以便買到新款iPhone。這一潮水已釀成了某種傳統。為了削減漫長的列隊等待時光，蘋果讓客人在網上預約，選好前去市肆拿電話的時光段。
Mr. Ives said he was at the Apple store on Fifth Avenue in Manhattan on Friday, where he saw about 1,100 customers in line for the 8 a.m. appointment slot and 500 more people walking in without appointments, which is more than he saw last year.
艾夫斯表現，他周五去了處於曼哈頓第五大道的蘋果市肆，看到約莫1100名客人列隊期待在上午8點的預約時段，另有500多名未經預約而來的客人，這比他客歲見到的人多。
At the Apple store in the Grove mall in Los Angeles, customers stood in the 90-degree heat to collect their new phones. Store employees handed out free bottled water, packs of Capri Sun, fruit and granola bars and provided large umbrellas for shade.
在處於洛杉磯格魯夫購物中間的蘋果市肆，客人們在華氏90度(約合32攝氏度)的高溫下列隊等待獲得本身的新電話。市肆員工分發了免費的瓶裝水、可沛利飲料、生果燕麥棒，並供給大型遮陽傘。
Late in the afternoon, the "Glee" TV star Lea Michele stopped by the Grove to pick up her phone: the iPhone 6s Plus in Apple's new rose-gold color.
靠近薄暮時分，主演《歡快合唱團》(Glee)的電視明星萊亞·米歇爾來到格魯夫取走本身的電話：蘋果新推出的玫瑰金iPhone 6s Plus。
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