美國廣告學專業的分支及主要課程介紹

【美國留學網（https://abroad.hopetrip.com.hk/usa/） - 美國留學專業資訊】美國告白學專業的分支及重要課程先容
 　　美國在傳媒行業做得是很超前的，有很多先輩的理論與實踐，以是不管是消息專業照樣告白專業、影視傳媒專業，每一年都吸引大批的留門生前往進修。可以說美國留學可以打仗到許多優良資本，美國的告白專業也不破例，可以打仗告白界前沿信息，是弗成多得的。下面一路懂得一下美國的告白專業：

　　美國告白學專業分支專業：

　　Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

　　Creative Track: The creative track will prepare students for careers in art direction or copywriting.

　　Thesis Track: The thesis track will prepare students for careers in marketing research or education.

　　美國告白學專業重要課程內容：

　　綜合基本課程Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 如下是任一偏向的課程

　　治理偏向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

　　發明偏向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

　　研討偏向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

　　美國告白學專業研討生職業遠景：

　　就業偏向：告白計劃職員，企劃職員，美術指點，告白客戶司理，告白發賣謀劃，資深寫得可以做到告白創意總監等。

　　就業市場：告白署理公司，傳媒業，大概構造機構的市場謀劃，研討機構等。